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Bomblash.co — Wireframes & Specs

Annotated wireframes for each section of the Bomblash.co one-page site. Every element is tagged with its heading level, exact copy, SEO targets, and the reasoning behind the structure.

Wireframe

Homepage Wireframe

One H1, sticky nav, brand-led hero, social proof, trust-building scroll. Ends in dark CTA strip.

SEO Title

Bomblash.co — Houston Lash Extensions | Volume, Mega Volume, Wet Set

68 chars · keep < 60

Meta Description

Premium hand-mapped lash extensions in Houston, TX 77021. Wet sets, volume, mega volume by a licensed lash tech. Book your custom set today.

140 chars · keep < 155

Target Keywords
  • houston lash extensions
  • lash extensions 77021
  • volume lashes houston
  • mega volume lash tech
  • wet set lashes houston
  • best lash artist houston
  • eyelash extensions near me

Schema markup: LocalBusiness/BeautySalon + FAQPage (JSON-LD)

  1. 01

    Sticky Navigation

    Purpose: Keep booking CTA within one tap on every scroll position; orient first-time visitors fast.

    Elements & Copy
    • LabelLogo + 'BOMBLASH.CO' wordmark + 'Houston Lash Tech' tagline
    • BodyNav links: Services · Portfolio · About · FAQ
    • CTABook Your Set →
    Conversion Note

    Sticky nav + persistent primary CTA increases above-fold conversions by removing scroll friction. Pink metal CTA is the only colored button so the eye locks onto it.

    Mobile Notes

    Collapse links into hamburger; CTA becomes full-width button below nav drawer.

  2. 02

    Hero

    Purpose: Communicate brand, location, and primary service within 3 seconds. Drive booking.

    Elements & Copy
    • EyebrowHOUSTON · 77021 · BOOKING NOW
    • H1Houston's most obsessed-over lash extensions.
    • BodyWet sets, volume, and mega volume — hand-mapped to your eye shape by a licensed Houston lash tech. Wake up flawless. Skip the mascara. Get the set everyone asks about.
    • CTAPrimary: 'Book Your Lash Set →' · Secondary: 'See the Portfolio'
    • H3Trust stats: 1,200+ Sets Mapped · 5.0★ Google Rated · 6+ yrs Lash Artistry
    • PlaceholderHero image: macro of mega volume lash result. Floating logo medallion + 5★ review card.
    Conversion Note

    H1 carries the primary keyword ('lash extensions') and the location proof point. Twin CTAs handle both ready-to-book and research-mode visitors. Trust stats answer 'are you legit?' before they have to ask.

    Mobile Notes

    Image stacks below H1; floating review card moves inline below image to avoid edge crop.

  3. 03

    Service Marquee

    Purpose: Subliminally list every service so visitors immediately know what's offered.

    Elements & Copy
    • BodyAuto-scrolling: WET SET · VOLUME · MEGA VOLUME · HYBRID · REFILLS · BOMBLASH.CO
    Conversion Note

    Motion catches the eye; service names get repeated exposure without taking layout space.

  4. 04

    Services (3-card grid)

    Purpose: Show the full menu with featured upsell. Make pricing transparent to qualify leads.

    Elements & Copy
    • EyebrowTHE SERVICES
    • H2Three sets. One obsession.
    • BodyEvery set begins with a custom mapping consult — because lashes that look good on Instagram should look incredible on your eyes.
    • H3Card titles: Wet Set · Volume (FEATURED, dark bg) · Mega Volume
    • NoteFeatured Volume card uses dark brand background per design rules.
    • H4Each card: price (From $120/$165/$210), duration, 4 feature bullets, 'Book [Name] →' CTA
    Conversion Note

    Volume is the most-booked service so it gets the dark featured treatment — it draws the eye and primes the average order value upward. Transparent pricing pre-qualifies serious leads and reduces email back-and-forth.

    Mobile Notes

    Cards stack full-width; featured card stays middle.

  5. 05

    Portfolio

    Purpose: Visual proof — show the work, not promises.

    Elements & Copy
    • EyebrowTHE PORTFOLIO
    • H2Real clients. Real lashes.
    • BodyEvery set is custom-mapped to the client's eye shape, natural lash density, and desired drama level.
    • H3Image captions: Wet Set / Volume / Mega Volume / Hybrid
    • CTASee more on Instagram @bomblash.co →
    Conversion Note

    4-up offset gallery feels editorial (not stock). Pulling traffic into Instagram extends remarketing reach.

    Mobile Notes

    2-column grid; offset removed.

  6. 06

    About / Process

    Purpose: Differentiate from chain salons. Position as expert craft, not commodity service.

    Elements & Copy
    • EyebrowTHE PROCESS
    • H2A licensed lash tech who treats every set like art.
    • BodyBomblash.co is a private Houston lash studio focused on one thing: premium extensions that look incredible and protect your natural lashes.
    • H301 Consult & Map · 02 Hand-Made Fans · 03 Reveal & Care
    • PlaceholderStudio photo + floating '77021 Houston Texas' badge
    Conversion Note

    Process breakdown reduces booking anxiety for first-timers. 'Private studio' and 'licensed' counter the biggest objections (safety, comfort).

  7. 07

    Testimonials (dark band)

    Purpose: Premium social proof on a dark band to interrupt the cream flow and signal authority.

    Elements & Copy
    • EyebrowLOVED BY HOUSTON
    • H2The reviews speak for themselves.
    • Body5.0 · Based on 200+ reviews
    • H33 quoted reviews with star ratings and client name + service
    Conversion Note

    Dark band creates visual rhythm break and reads as 'editorial', not 'salesy'. Star ratings before quotes prime credibility instantly.

  8. 08

    FAQ

    Purpose: Resolve objections (longevity, safety, prep) so the contact form gets pre-qualified leads.

    Elements & Copy
    • EyebrowFAQ
    • H2Before you book.
    • H3Q1: How long do lash extensions last?
    • H3Q2: Will extensions damage my natural lashes?
    • H3Q3: How long does the appointment take?
    • H3Q4: What should I do before my appointment?
    • H3Q5: Do you take walk-ins?
    • H3Q6: Where are you located?
    • NoteAdd FAQ schema markup (JSON-LD FAQPage) for SEO rich snippets — implemented in route head().
    Conversion Note

    Pre-handling 'will this hurt my lashes?' is the #1 conversion blocker for first-timers. FAQ schema also wins SERP real estate.

  9. 09

    Contact Form

    Purpose: Capture booking requests with enough detail to skip discovery email.

    Elements & Copy
    • EyebrowBOOK YOUR SET
    • H2Let's make your dream set happen.
    • BodyTell us what you're going for and we'll get back within 24 hours with availability, pricing, and your custom mapping consult.
    • LabelForm fields: Full Name · Business Name (optional) · Email · Service (dropdown) · Tell us about your dream set (textarea)
    • PlaceholderName: 'Jasmine Rivera' · Email: 'you@email.com' · Service: 'Select a service…' · Message: 'Eye shape, occasion, dramatic vs natural, ideal date…'
    • CTASubmit: 'Send My Booking Request →'
    • NoteTrust signals row below form: Licensed Lash Tech · 200+ 5★ Reviews · Premium Korean Lashes · Houston 77021
    Conversion Note

    Action-oriented CTA copy ('Send My Booking Request') outperforms generic 'Submit'. The textarea collects qualifying info upfront so the lash tech replies once with pricing + slot, not a discovery thread.

    Mobile Notes

    Form stacks below contact details; sticky CTA in nav still visible.

  10. 10

    Final CTA Strip (dark brand)

    Purpose: Last conversion shot for scrollers who didn't fill the form.

    Elements & Copy
    • EyebrowBOOKING OPEN · HOUSTON 77021
    • H2Ready to wake up with the lashes everyone asks about?
    • CTABook Your Lash Set →
    Conversion Note

    Dark band creates a 'final word' moment. Single CTA, no distractions.

  11. 11

    Footer

    Purpose: Secondary nav, address, hours, repeated booking link, IG.

    Elements & Copy
    • H4Columns: Brand description · Services · Visit (address/hours/email)
    • BodyHouston, TX 77021 · Tue–Sat 9am–7pm · hello@bomblash.co
    • CTABook online → / Instagram / Privacy
    Conversion Note

    Address + hours close out local SEO signals. Repeated booking link captures footer scrollers.

Wireframe

Services Section Wireframe

Three-card pricing block with featured upsell. Volume card uses dark background per spec.

SEO Title

Lash Services — Wet Set, Volume, Mega Volume | Bomblash.co Houston

66 chars · keep < 60

Meta Description

Custom-mapped lash extensions in Houston. Wet sets from $120, volume from $165, mega volume from $210. Licensed, premium adhesive, hand-made fans.

146 chars · keep < 155

Target Keywords
  • wet set lashes houston
  • volume lash extensions
  • mega volume lashes 77021
  • lash extension prices houston
  • hybrid lash extensions
  • houston lash menu

Schema markup: Service (per offering)

  1. 01

    Section Header

    Purpose: Frame the menu with a confident POV instead of a price list.

    Elements & Copy
    • EyebrowTHE SERVICES
    • H2Three sets. One obsession.
    • BodyEvery set begins with a custom mapping consult — because lashes that look good on Instagram should look incredible on your eyes.
    • CTABook a consult →
    Conversion Note

    Editorial tone signals premium; consult CTA captures undecided visitors.

  2. 02

    Service Card — Wet Set

    Purpose: Entry-level set; bring in first-timers and mascara-replacers.

    Elements & Copy
    • H3Wet Set
    • H4From $120 · 90 min
    • BodyThat glossy, just-mascara'd look — without the mascara. Spikey, piecey fans that frame the eye for a fresh, lived-in finish.
    • H4Bullets: Natural-to-medium density · Spiked fan styling · Lasts 3–4 weeks · Daily wear approved
    • CTABook Wet Set →
    Conversion Note

    Lowest price first builds entry trust before the eye lands on featured Volume.

  3. 03

    Service Card — Volume (FEATURED, dark bg)

    Purpose: Primary upsell — most-booked service, highest LTV.

    Elements & Copy
    • NoteDark brand background to stand out per design rules. 'Most Booked' badge.
    • H3Volume
    • H4From $165 · 2 hrs 15
    • BodyOur signature. Hand-made 3D–6D fans, mapped to your eye shape for fluffy, full, fluttery dimension you'll get stopped for.
    • H4Bullets: Custom mapping consult · 3D–6D handmade fans · Soft to dramatic options · Most-booked service
    • CTABook Volume →
    Conversion Note

    Featured dark card visually anchors the row and creates the price-anchoring effect — Wet Set looks cheap, Mega Volume looks attainable.

  4. 04

    Service Card — Mega Volume

    Purpose: Aspirational tier; high-margin upsell for events/photoshoots.

    Elements & Copy
    • H3Mega Volume
    • H4From $210 · 3 hrs
    • BodyMaximum drama. 10D–16D ultra-fine fans for the boldest, darkest, most camera-ready set in Houston.
    • H4Bullets: 10D–16D mega fans · Bold deep eyeliner effect · Event & photoshoot ready · Full lash line coverage
    • CTABook Mega Volume →
    Conversion Note

    Premium tier framed for events — captures wedding/photo/birthday demand at the highest price.

  5. 05

    Add-on Note

    Purpose: Soft mention of refills + add-ons to expand basket size.

    Elements & Copy
    • BodyRefills available every 2–3 weeks · Add-ons: bottom lashes, lash bath, premium adhesive
    Conversion Note

    Plants the seed for recurring revenue without distracting from the primary offer.

    Mobile Notes

    Cards stack full-width; featured stays in the middle so users scroll through it.

Wireframe

Portfolio Section Wireframe

Editorial 4-up gallery with offset rhythm. Hover reveals service style label.

SEO Title

Lash Portfolio — Real Houston Lash Extension Results | Bomblash.co

66 chars · keep < 60

Meta Description

Browse real lash extension results by Bomblash.co Houston — wet sets, volume, mega volume, and hybrid sets on real clients in 77021.

132 chars · keep < 155

Target Keywords
  • lash extension portfolio houston
  • before after lash extensions
  • volume lash photos
  • mega volume gallery
  • houston lash artist work
  • lash inspiration

Schema markup: ImageGallery

  1. 01

    Section Header

    Purpose: Reframe the gallery as proof, not promotion.

    Elements & Copy
    • EyebrowTHE PORTFOLIO
    • H2Real clients. Real lashes.
    • BodyEvery set is custom-mapped to the client's eye shape, natural lash density, and desired drama level.
    Conversion Note

    'Real clients' counters the assumption that beauty sites use stock imagery.

  2. 02

    Gallery (4-up offset grid)

    Purpose: Show range of styles in a magazine-like rhythm.

    Elements & Copy
    • H3Card 1: Wet Set — Spiked, glossy, lived-in.
    • H3Card 2: Volume — Hand-mapped 5D fans.
    • H3Card 3: Mega Volume — Maximum drama, deep eyeliner effect.
    • H3Card 4: Hybrid — Classic + volume blend.
    • PlaceholderEach card: vertical 4:5 image of lash result + style label overlay on dark gradient
    • NoteEven cards offset down 8px on desktop for editorial cadence.
    Conversion Note

    Style labels educate first-timers about the difference between sets, lowering decision fatigue at the booking form.

    Mobile Notes

    2-column grid, offset removed, labels remain visible at all times (no hover on mobile).

  3. 03

    Instagram CTA

    Purpose: Convert browsers into IG followers for ongoing remarketing surface.

    Elements & Copy
    • CTASee more on Instagram @bomblash.co →
    Conversion Note

    Follower base = free retargeting channel; IG content also nurtures undecided leads.

Wireframe

CTA / Contact Section Wireframe

Two-column: contact details left, form right. Trust signals below form. Final dark CTA strip closes the page.

SEO Title

Book Your Lash Appointment — Bomblash.co Houston 77021

54 chars · keep < 60

Meta Description

Request your custom lash extension appointment with Bomblash.co in Houston, TX 77021. Wet set, volume, mega volume. 24-hour response.

133 chars · keep < 155

Target Keywords
  • book lash appointment houston
  • lash extensions 77021 booking
  • houston lash tech contact
  • schedule lash extensions
  • best lash artist near me
  • lash consultation houston

Schema markup: ContactPoint / ReserveAction

  1. 01

    Section Header + Contact Info (Left Column)

    Purpose: Soft-sell the form; reassure on response time, hours, and location.

    Elements & Copy
    • EyebrowBOOK YOUR SET
    • H2Let's make your dream set happen.
    • BodyTell us what you're going for and we'll get back within 24 hours with availability, pricing, and your custom mapping consult.
    • H4Studio: Houston, TX 77021
    • H4Hours: Tue–Sat · 9am – 7pm · By appointment only
    • H4Direct: hello@bomblash.co · (832) 555-0142
    Conversion Note

    '24-hour response' kills the #1 booking-form objection ('they'll never reply'). Showing direct contact gives skeptical leads an off-ramp that still closes the loop.

  2. 02

    Booking Form (Right Column)

    Purpose: Pre-qualify lead with service intent + open-ended ask.

    Elements & Copy
    • H3Request your appointment
    • LabelFull Name (required)
    • PlaceholderJasmine Rivera
    • LabelBusiness Name (optional)
    • Placeholder@yourhandle
    • LabelEmail (required)
    • Placeholderyou@email.com
    • LabelService (required dropdown)
    • PlaceholderOptions: Select a service… / Wet Set — From $120 / Volume — From $165 / Mega Volume — From $210 / Refill / Not sure yet — help me pick
    • LabelTell us about your dream set (textarea)
    • PlaceholderEye shape, occasion, dramatic vs natural, ideal date…
    • CTASend My Booking Request →
    • BodyHelper: We respond within 24 hours. No spam — ever.
    Conversion Note

    Action-oriented CTA copy outperforms 'Submit' by ~30%. 'Not sure yet — help me pick' option captures top-funnel leads instead of bouncing them. Open textarea collects qualifying info to skip discovery email.

    Mobile Notes

    Form stacks below contact info; service dropdown uses native iOS/Android picker.

  3. 03

    Trust Signals Row (below form)

    Purpose: Last-mile reassurance directly under the submit button per design rule.

    Elements & Copy
    • LabelLicensed Lash Tech · 200+ 5★ Reviews · Premium Korean Lashes · Houston 77021
    Conversion Note

    Trust signals immediately under the form catch the moment of hesitation right after the user reads the CTA.

  4. 04

    Final Full-Width CTA Strip (dark brand color)

    Purpose: Final conversion shot for visitors who scrolled past the form.

    Elements & Copy
    • EyebrowBOOKING OPEN · HOUSTON 77021
    • H2Ready to wake up with the lashes everyone asks about?
    • CTABook Your Lash Set →
    • NoteRequired by design rules: every page ends with full-width CTA strip on dark brand color.
    Conversion Note

    Single bold CTA on dark band = no decision fatigue. Last visible thing before the footer.